About Block Asset Management
An institutional investment manager specialising in digital assets and systematic strategies
Block Asset Management provides professional and qualified investors with access to specialist digital asset, fund of funds and systematic investment strategies. We combine eight years of digital asset expertise with quantitative research, AI and machine learning, and a disciplined approach to risk.
Our approach to a new asset class
Since 2017 we have focused on building institutional-grade access to digital asset markets. That experience — across multiple market cycles — informs both our fund of funds strategies, where we select and allocate to specialist managers, and our systematic strategies, which apply quantitative models to liquid markets.
We believe digital assets and systematic strategies deserve the same governance, due diligence and risk discipline that professional investors expect from any institutional manager. That principle shapes everything we do.
What defines us
Principles that guide the firm
Institutional discipline
Governance, due diligence and risk management applied consistently across every strategy.
Research-led
Decisions grounded in quantitative research, evidence and continuous model validation.
Diversification
Exposure spread across complementary strategies, managers and return sources.
Transparency
Clear, balanced communication and controlled, auditable access to investor materials.
At a glance
2017
Focused on digital assets since
8+ yrs
Digital asset market experience
4
Specialist strategies
2
Asset-class pillars
Our team
A team of experts
Decades of combined experience across investment management, private banking, fund selection, risk and digital assets.
Manuel Ernesto De Luque Muntaner
Founder & CEO
30+ years in investment management, private banking, hedge funds and a blockchain and digital asset pioneer. Previously held senior roles at Citibank, Lloyds TSB and Credit Suisse, specialising in private banking and portfolio management.
Kevin Ballard
Co-Founder & CCO
25+ years in banking, wealth and fund management, with deep expertise in UK and offshore markets and compliance. Previously at Lloyds International and co-founder of a fund distribution firm.
Juan Carlos Serrano
Partner & CFO / COO
Senior leadership roles at Crèdit Andorrà, Credit Suisse and AXA-Winterthur, specialising in financial management, risk control and compliance.
Paul Brown
Partner & Global Head of Distribution
A 40-year career in financial services, over 35 of them in international wealth management. Founded an IFA firm in 1996 and launched Gateway Mastertrade in 2025.
Antonio Llabrés
Partner & CMO
25+ years in private banking and business development, with qualifications in business management, digital marketing and AI.
Yannis Georgandelis
Partner
20+ years in market research, portfolio management and fund services at firms including Société Générale and UBS. EDHEC finance graduate.
Daniel Vegue Domínguez
Partner
25+ years across private banking and wealth management at Julius Baer, Credit Suisse and Lloyds TSB. Certified Wealth Management Advisor.
Bernhard S. Bleuler
Senior Business Development Manager, Switzerland
20+ years in international finance and business development, with senior roles at Atlas Capital Advisors and leading exchanges.
Juan Bascones
Research
Investment specialist in fund selection and risk management, with experience at J.P. Morgan and RBC; partner at ICR.
Brendan Hayes
Research
20+ years in alternative investments, fund operations and due diligence. CAIA® charter holder.
Learn more about our strategies
Explore our strategies or speak with our investor relations team.